The Honours Bachelor of Business Administration program offers students a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources and marketing in the digital economy.
Graduates will be equipped with critical thinking and reasoning skills, collaboration and teamwork experience and a foundation in entrepreneurship and problem-solving. The program is available in two majors: Digital Economy and Digital Marketing.
Benefit, Goal of this course :
Comprehensive program covering business fundamentals, digital commerce, finance, accounting, human resources and marketing.
Develops critical thinking, reasoning, collaboration, teamwork and entrepreneurial skills.
Prepares students for the digital economy, focusing on analytics, customer acquisition, retention, and experience.
Students can choose to accelerate their studies by enrolling in courses during all four terms of the academic year, with the possibility to complete the program in three years or less.
Digital Economy major provides in-depth knowledge in e-commerce, fintech, supply chain management and emerging technologies.
Digital Marketing major focuses on digital marketing strategies, analytics, online branding and digital asset management.
Program learning outcomes cover many skills, including business planning, e-commerce, teamwork, and digital tools and analytics.
Graduates gain a digital mindset, understanding business ethics and mastering various communication modalities.
